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Prof. Harsh Vardhan
Adjunct Professor
Strategy, Marketing

PGDM, XLRI Jamshedpur.

  1. Co Founder, Strategic Marketing Group
  2. Director and Country Head, Percept Customer Lifecycle Marketing (PCLM)
  3. CEO of Dialogue India, country’s firms Internet marketing company founded by Ms. Wendy Riches ex – Global Head of Ogilvy & Mather and Rob Jackson, an acknowledged Direct Marketing authority in the US (author of the book Database Marketing).
  4. Country Head India of Draft Worldwide, worlds largest Direct Marketing and loyalty Management Company.
  5. Business and Planning head for McCann Erickson, O&M, JWT and Mudra
  6. Marketing and Sales Manager at ITC Hotels

Prof. Harsh vardhan consults in the areas of Strategy and Marketing, he is also a pioneer in improving organisational competitiveness.

Few of his Consultancy projects include,

1. Ramoji Film City
2. L’Oreal (Malaysia)
3. Titan
4. Pantaloon
5. Zodiac

Prof. Harsh Vardhan is a senior industry professional with over 35 years of experience in driving business growth for leading organizations in strategic and CXO roles. He has worked with leading companies like HCL, ITC, JWT, O&M, McCann and a few other global firms in marketing, advertising, sales, brands and business strategy. He also launched three startups. He was instrumental in launching some of the best known brands like General Motors, Bacardi, Columbia Tri-Star, Danone, L’Oreal, Iridium, and Exxon, Moov and Symphony. As a marketing specialist he turned around brands like Chiclets, Listerine and Dettol. He was also very closely involved with setting up the global NRI marketing for ICICI Bank. He has been a strategy consultant advising companies like Ramoji Film City, L’Oreal (Malaysia), Tanishq, and several apparel brands on improving their competitiveness. He has done significant work in implementing strategic frameworks like Blue Ocean, Porter’s Industry Analyses and Value Innovation and reinventing brands in digital environment. He has lectured in various business schools including IIM.
He is a keen sportsman he plays Tennis and Squash and is an avid reader and a traveler
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