2025
Books Published
1. Real-Time Workforce Management (International Publication)
- Topic: Utilizing the Internet of Everything and Artificial Intelligence for Real-Time Workforce Management
- Authors: Dr. P. Lakshmi Prasanna, Kumar M. S., Lalitha M., Joy M., Jha S. S., Pandey B. K.
- School: SOL
- Publisher / Book Title: IGI Global – Role of Internet of Everything (IOE), VLSI Architecture, and AI in Real-Time Systems
- Release Date: January 2025 (Chapter updated February 2025)
- Publication Type: International (Scopus-Indexed)
2. Sports Injury Analytics (National Publication)
- Topic: Science of Safety: Utilizing Analytics to Predict and Prevent Injury in Sports
- Author: Preeti Ravikiran
- School: SOC
- Area / Domain: Analytics
- Publisher / Book Title: Gaurang Publishing Globalize Pvt Ltd – The Game Behind the Game: Analytics in Sports
- Release Date: August 2025
- Publication Type: National
3. Intelligent Data Analytics in Business
- Authors: Lakshmi HS
- School: SOC
- Publisher / Book Title: Rest Publishers Ltd., India
- Release Date: April 2025
4. Customer Relationship Management
- Topic: A Strategic Framework to Enhance Customer Experience in the Digital Age (2nd Edition)
- Authors: Dr. Mallika Srivastava & Ankur Khare
- School: SBM
- Area / Domain: Marketing
- Publisher / Book Title: Vikas Publishing
- Release Date: September 2025
5. Evolutionary HRM Innovations
- Topic: Human Resource Management: An Evolutionary Perspective of Innovations and Best Practices
- Authors: Dr. N. Barnabas, Dr. Mathew J. Manimala, Dr. Malavika Desai
- School: SBM
- Area / Domain: Marketing
- Publisher / Book Title: Atlantic Books – Human Resource Management: Innovations and Best Practices
- Release Date: October 2025
6. HRM as Business Success – Chaparral Steel
- Topic: Human Resource Management as the Cornerstone of Business Success: The Case of Chaparral Steel Company
- Authors: Dr. N. Barnabas, Dr. Mathew J. Manimala
- School: SBM
- Area / Domain: Marketing
- Publisher / Book Title: Atlantic Books – Human Resource Management: Innovations and Best Practices
- Release Date: October 2025
7. Recruitment Process Outsourcing @ Alpha Tech
- Topic: Recruitment Process Outsourcing @ Alpha Tech
- Authors: Dr. N. Barnabas, Dr. Mathew J. Manimala
- School: SBM
- Area / Domain: Marketing
- Publisher / Book Title: Atlantic Books – Human Resource Management: Innovations and Best Practices
- Release Date: October 2025
8. Employer Branding Case
- Topic: Vertex Solutions: Building an Employer-Brand
- Authors: Dr. N. Barnabas, Dr. Mathew J. Manimala
- School: SBM
- Area / Domain: Marketing
- Publisher / Book Title: Atlantic Books – Human Resource Management: Innovations and Best Practices
- Release Date: October 2025
9. HRM During Crisis
- Topic: Advanced Machines India Limited: HRM as a Strategic Lever to Navigate Crisis
- Authors: Dr. N. Barnabas, Dr. Mathew J. Manimala
- School: SBM
- Area / Domain: Marketing
- Publisher / Book Title: Atlantic Books – Human Resource Management: Innovations and Best Practices
- Release Date: October 2025
10. Leadership Development Case
- Topic: Leadership Development Center at Aurora Enterprises
- Authors: Dr. N. Barnabas, Dr. Mathew J. Manimala
- School: SBM
- Area / Domain: Marketing
- Publisher / Book Title: Atlantic Books – Human Resource Management: Innovations and Best Practices
- Release Date: October 2025
11. Employee Engagement
- Topic: Ensuring Employee Engagement @ Medwork Harmony
- Authors: Dr. N. Barnabas, Dr. Mathew J. Manimala
- School: SBM
- Area / Domain: Marketing
- Publisher / Book Title: Atlantic Books – Human Resource Management: Innovations and Best Practices
- Release Date: October 2025
12. SHRM Excellence
- Topic: Excel Financial Solutions: Excellence Through SHRM
- Authors: Dr. N. Barnabas, Dr. Mathew J. Manimala
- School: SBM
- Area / Domain: Marketing
- Publisher / Book Title: Atlantic Books – Human Resource Management: Innovations and Best Practices
- Release Date: October 2025
13. Learning & Development Innovations
- Topic: Globalsoft: Experiments and Innovations in Learning and Development
- Authors: Dr. N. Barnabas, Dr. Mathew J. Manimala
- School: SBM
- Area / Domain: Marketing
- Publisher / Book Title: Atlantic Books – Human Resource Management: Innovations and Best Practices
- Release Date: October 2025
14. HRM Innovations @ Techsenz
- Topic: HR Innovations @ Techsenz
- Authors: Dr. N. Barnabas, Dr. Mathew J. Manimala
- School: SBM
- Area / Domain: Marketing
- Publisher / Book Title: Atlantic Books – Human Resource Management: Innovations and Best Practices
- Release Date: October 2025
15. Post-COVID High-Impact Performance
- Topic: HRM at Gostyle Brands: High Impact Performance in the Post-COVID Era
- Authors: Dr. N. Barnabas, Dr. Mathew J. Manimala
- School: SBM
- Area / Domain: Marketing
- Publisher / Book Title: Atlantic Books – Human Resource Management: Innovations and Best Practices
- Release Date: October 2025
16. Strategic Adaptation & Resilience
- Topic: Bharat Fertilizers Limited: Strategic Adaptation and Resilience in HRM
- Authors: Dr. N. Barnabas, Dr. Mathew J. Manimala
- School: SBM
- Area / Domain: Marketing
- Publisher / Book Title: Atlantic Books – Human Resource Management: Innovations and Best Practices
- Release Date: October 2025
17. Human-Centric Crisis Management
- Topic: Samrat India Appliances: Human-Centric Strategies in Crisis Management
- Authors: Dr. N. Barnabas, Dr. Mathew J. Manimala
- School: SBM
- Area / Domain: Marketing
- Publisher / Book Title: Atlantic Books – Human Resource Management: Innovations and Best Practices
- Release Date: October 2025
18. Empowering Organizational Vision
- Topic: Connect Telecom Limited: Experiments in Setting an Empowering Organizational Vision
- Authors: Dr. N. Barnabas, Dr. Mathew J. Manimala
- School: SBM
- Area / Domain: Marketing
- Publisher / Book Title: Atlantic Books – Human Resource Management: Innovations and Best Practices
- Release Date: October 2025
19. Unconventional People Strategies
- Topic: Triarc Capital: Examples in Unconventional People Strategies
- Authors: Dr. N. Barnabas, Dr. Mathew J. Manimala
- School: SBM
- Area / Domain: Marketing
- Publisher / Book Title: Atlantic Books – Human Resource Management: Innovations and Best Practices
- Release Date: October 2025
20. Employee-Centric Growth
- Topic: Vintech Solutions Corporation: Employee-Centric Growth and Development
- Authors: Dr. N. Barnabas, Dr. Mathew J. Manimala
- School: SBM
- Area / Domain: Marketing
- Publisher / Book Title: Atlantic Books – Human Resource Management: Innovations and Best Practices
- Release Date: October 2025
21. Empowering Innovators: The Role of IP Laws
- Topic: Intellectual Property Rights in India: Innovation, Protection, and Future Trends (Part I)
- Authors: Alisha Thomas
- School: SOL
- Area / Domain: Law
- Publisher: Amazon Asia-Pacific Holdings Private Limited
- Release Date: November 2025
Articles Published
1. Timely Tips: How to Take Control of Your Schedule
2. With the advent of New Labour Codes Lets Design Inclusive IR as well
3. Happiness Habits to Have
4. Case Study: Iringole Kavu, Kerala
5. Why Business Schools must integrate geopolitics into business curriculum
- Author: Dr. N Barnabas
- School: SBM
- Category: Business Management
- Publication: The Hindu
- Year: 2025
Research Paper
1. Beyond Major Announcements: The Effect of Minor News on Indian Tourism Stocks during COVID-19
- Author: Dr. Shreya Chakraborthy
- Emp ID (Perner No.): 40002974
- International/National: International
- School Name: SoC
- Paper/Article: Journal Article
- Name of the Journal: Empirical Economic Letters
- Year of Publication: 2025
- Publishing Authority: Md. Wadud
- Weblink: http://www.eel.my100megs.com/2025-july-reg-abstract15.pdf
2. Inter-District Disparities in Health Indicators among Women and Children in West Bengal: A Comparative Analysis of NFHS Rounds
3. Inter-District Disparities in Health Indicators among Women and Children in West Bengal: A Comparative Analysis of NFHS Rounds
4. Does the Organization–Employee Relationship Matter? Linking the Organization–Employee Relationship With Employee Well-Being and Performance
- Author: Dr. Deepti Pathak
- Emp ID (Perner No.): 32101167
- International/National: International
- School Name: SOC
- Paper/Article: Paper
- Name of the Journal: Economic & Business Review
- Year of Publication: 2025
- Publishing Authority: Faculty of Economics, University of Ljubljana, Slovenia
- Weblink: https://www.ebrjournal.net/home/vol27/iss2/2/
5. ASSOCIATION BETWEEN HOMESTAY EXPERIENCE AND ELECTRONIC WORD-OF-MOUTH (EWOM) INTENTION: EVIDENCE FROM INDIAN HOSPITALITY INDUSTRY
6. Unmasking Deception: Recent Controversies on Misleading Advertisements in India
- Author: Alisha Thomas
- Emp ID (Perner No.): 40001351
- International/National: National
- School Name: SOL
- Name of the Journal: Army Institute of Law Journal
- Year of Publication: 2025
- Publishing Authority: Army Institute of Law (AIL), Mohali, India
- Weblink: https://lnkd.in/gNqDZ-vQ
2024
Paper Presentations
Paper by Dr. Mallika Srivastava
- Topic: The journey of influencer to influence (AR) marketing for enhancing customer brand engagement: The moderating role of credibility
- Author: Dr. Mallika Srivastava
- Publisher/Organizer: 3rd International Marketing Conference (iMarC III), Indian Institute of Management Shillong
- Presentation/Release Date: January 30–31, 2024
Journals
1. Investor's Awareness Towards Crypto Currency In India
- Author: Dr. Narayani Ramachandran
- Journal: Academy of Marketing Studies Journal
- Publication Date: March 2024
This study explores the level of awareness among Indian investors regarding cryptocurrencies. The paper examines various factors influencing investor knowledge, including socio-economic variables, access to technology, and the role of government regulations. The research highlights the need for increased awareness campaigns and the role of education in improving investor understanding. Key findings suggest that although awareness of cryptocurrency is growing in India, many investors lack in-depth knowledge about its risks, regulations, and market dynamics. The study recommends strategies to enhance investor literacy and boost confidence in crypto investments.
2. Energy Use and Economic Growth: A Causal Study in the Indian Context
- Author: Dr. A. Aparna
- Journal: Empirical Economic Letters
- Publication Date: March 2024
This article investigates the causal relationship between energy consumption and economic growth in India. Using empirical data, the study analyzes how energy usage impacts the country's GDP growth and vice versa. The results indicate a bidirectional causality, suggesting that energy consumption drives economic growth and, at the same time, economic growth leads to higher energy demand. The findings underscore the importance of sustainable energy policies to support India's economic growth trajectory. The paper calls for investments in renewable energy sources and more efficient energy management to ensure long-term economic stability.
National Conference
3. Faith-Based Ecosystem Conservation in Kerala
- Author: Dr. Sreelekha Kopparambil
- Conference: Organized by Christ University, Bangalore
- Date: January 2024
This conference paper explores the role of faith-based organizations in the conservation of ecosystems in Kerala. Dr. Kopparambil investigates how religious institutions and practices contribute to the preservation of local biodiversity and natural resources. The study highlights specific examples from Kerala where faith communities are actively involved in environmental conservation and emphasizes the need for collaboration between faith-based groups and environmental organizations.
4. Does Sustainable Packaging Adopted in E-Fulfillment Have an Impact on Brand Equity?
- Author: Dr. Mallika Srivastava
- Conference: Organized by IIM Sambalpur
- Date: January 2024
Dr. Srivastava research examines the impact of sustainable packaging practices in e-fulfillment on brand equity. The paper discusses how brands adopting eco-friendly packaging can enhance their image, build customer loyalty, and differentiate themselves in a competitive market. The study provides empirical evidence supporting the idea that sustainability initiatives, such as sustainable packaging, positively affect consumer perceptions and ultimately contribute to stronger brand equity.
5. The Journey of Influencer to Influence: AR Marketing for Enhancing Customer Brand Engagement - The Moderating Role of Credibility
- Author: Dr. Mallika Srivastava
- Conference: Organized by IIM Shillong
- Date: January 2024
This conference presentation delves into the emerging role of augmented reality (AR) marketing in enhancing customer brand engagement. Dr. Srivastava focuses on how influencers, through AR technology, can drive consumer interaction and strengthen their relationships with brands. The paper also investigates the moderating effect of influencer credibility on consumer responses to AR-based marketing strategies, highlighting that the perceived authenticity of influencers plays a crucial role in shaping customer engagement.
6. A Qualitative Exploration of Administrator Perspectives on Benefits of Digital Transformation in Indian Higher Educational Institutions
- Author: Prof. Ramprrasadh Goarty
- Conference: Organized by Symbiosis Institute of Business Management - Hyderabad, Symbiosis Centre for Management Studies Noida, and University of Wollongong Dubai
- Date: January 2024
Prof. Goarty research explores the perspectives of administrators in Indian higher education institutions on the benefits of digital transformation. The paper examines how the adoption of digital technologies, such as online learning platforms, administrative software, and virtual classrooms, has improved the efficiency and accessibility of education. The study highlights both the challenges and advantages of digital transformation in the Indian context, including enhanced learning experiences and operational improvements in educational management.
7. Restoration of Sacred Groves in Kerala, India
- Author: Dr. Sreelekha Kopparambil
- Conference: Society of Ethnobiology
- Date: April 2024
Dr. Kopparambil paper focuses on the restoration efforts of sacred groves in Kerala, India. Sacred groves, often protected due to their religious significance, are vital ecosystems that support biodiversity. The study explores the efforts being made to restore and preserve these groves, emphasizing their ecological, cultural, and spiritual importance. The paper also discusses how these restoration efforts contribute to the conservation of endemic species and support sustainable community practices.
8. Unravelling the Complexities of EdTech Decision-Making and Stress Factors
- Author: Prof. Anwesha Chattopadhyay
- Conference: Jain (Deemed to be) University
- Date: January 2024
Prof. Chattopadhyay research delves into the complexities involved in decision-making within the Education Technology (EdTech) sector. The paper examines the stress factors faced by educators, administrators, and students while adopting and integrating EdTech solutions. It discusses the challenges in selecting the right technology, the pressure of meeting educational outcomes, and the potential mental and emotional stress experienced by users of EdTech platforms. The study provides insights into how these complexities affect the overall success of EdTech implementations and offers suggestions for mitigating these stressors.
9. Perception of Students Regarding Skill Development Using Artificial Intelligence
- Author: Prof. Anwesha Chattopadhyay
- Conference: Jain (Deemed to be) University
- Date: January 2024
This paper explores students' perceptions of skill development through the use of Artificial Intelligence (AI) tools. Prof. Chattopadhyay investigates how students view AI-driven platforms for enhancing skills, such as technical expertise, problem-solving abilities, and soft skills. The research focuses on students attitudes toward AI in education, their level of trust in these tools, and their willingness to adopt AI for skill development. The study aims to understand the effectiveness of AI-based educational technologies in meeting the evolving demands of the job market and their role in personal and professional development.
10. Exploring Youth Entrepreneurship: Unravelling the Trends
- Author: Prof. Anwesha Chattopadhyay
- Conference: Krishtu Jayanti College
- Date: March 2024
In this international conference paper, Prof. Chattopadhyay examines the trends in youth entrepreneurship. The study explores the factors influencing young individuals to pursue entrepreneurial ventures, including the role of technology, access to resources, and changing societal attitudes toward entrepreneurship. The paper also looks at challenges faced by young entrepreneurs and the support systems they rely on, such as mentorship, government policies, and digital tools. This research aims to shed light on the evolving landscape of youth entrepreneurship and provides recommendations for fostering an environment that supports young business founders.
Books and Book Chapters
1. Book Release (Edited Volume)
- Topic: Exploring Human Rights: Contemporary Challenges and Solutions
- Authors/Editors:
- Chief Editors: Dr. Tanmeet Kaur Sahiwal & Dr. Samraggi Chakraborty
- Faculty Assistant Editor: Prof. Sahhana Reddy
- Student Editors: Soumya T. & Shreya Sharma (4th year BA LLB Hons)
- Publisher/Organizer: NMIMS Bengaluru Campus (ISBN-numbered maiden publication), based on papers from International Conference organized by SOL Bengaluru in collaboration with Boston University School of Law
- Release Date: April 19, 2024
2. Blockchain-Driven Approach for Proactive Prevention of Insider Employee-Led Cyber Fraud in Bank System
- Author: Dr. Neha Chhabra Roy, Dr. Mallika Srivastava, Dr. Narayani Ramachandran
- Publisher: Wiley–IEEE Press
- Release Date: December 2024
It is part of the book "AI-Embedded Blockchain Technologies and Applications: Enhancing Cybersecurity Systems in Smart Environments”
3. "Reinforcing Employee Motivation Through L&D: Proposed Organization Development Intervention Model
- Author: Dr. Deepak Sharma and Mahima Guwalani
- Publisher: IGI Global
- Release Date: June 2024
The chapter is included in the book "Enhancing Employee Motivation Through Training and Development”. This is an International (Scopus-indexed) publication.
4. Law Relating to CBI and ED
- Author: Dr. Kush Kalra
- Publisher: Whitesmann
- Release Date: March 2024
This book focuses on the legal frameworks surrounding two major Indian investigative agencies: the Central Bureau of Investigation (CBI) and the Enforcement Directorate (ED). It covers their functions, powers, and the legal intricacies involved in the cases they handle.
5. Student Voices: The Dynamics of Listening Skills in Business Education
- Book Title: Business Communication: New Paradigms
- Authors: Dr. Sreelekha.K, Prof. Gavin Dsouza, Krupali
- Publisher: Imperial Publication
- Release Date: 2024
This chapter examines the role of listening skills in business education and how they contribute to effective communication. The authors emphasize the importance of honing these skills for success in business environments.
6. Consumers Intention to Use Contactless Payment Systems (CPS) in the New Normal
- Book Title: Decoding the Customers of the 21st Century
- Authors: Dr. Mallika Srivastava, Dr. Narayani Ramachandran, Prof. Dileep Menon
- Publisher: Imperial Publication
- Release Date: 2024
This chapter explores the evolving trends in consumer behavior, specifically regarding the adoption of contactless payment systems. It provides insights into how consumers' willingness to embrace such technologies has grown in the post-pandemic era.
7. Does ESG Scores Impact Brand Trust?
- Book Title: Role of Product and Brand Attributes on Customer Satisfaction
- Authors: Dr. Mallika Srivastava, Dr. Narayani Ramachandran
- Publisher: Imperial Publication
- Release Date: 2024
The chapter delves into the influence of Environmental, Social, and Governance (ESG) scores on brand trust. The authors analyze whether higher ESG scores lead to improved brand perception and customer loyalty.
8. Talent Management & Leadership Practices in the Context of Indian Work Culture
- Book Title: Talent Management for the Workforce and Workplace of the Future
- Authors: Dr. Deepak Sharma & C P Purohit
- Publisher: Imperial Publication
- Release Date: 2024
This chapter discusses talent management and leadership in the context of Indian work culture, exploring unique practices, challenges, and strategies that align with Indian organizational dynamics.
9. Change Management & Organizational Adaptability: Role of HR
- Book Title: Managing Organizational Change in the Twenty-first Century
- Authors: Dr. Deepak Sharma, Dr. Kathryn Zukof, Dharini Palaniswamy
- Publisher: Imperial Publication
- Release Date: 2024
The authors explore how Human Resources (HR) can drive change management processes and organizational adaptability, particularly in a rapidly changing business landscape.
10. Reshaping Talent Management Strategies: Role of AI
- Book Title: Digital Paradigm Shift: Unravelling Technological Disruptions in Business
- Authors: Dr. Deepak Sharma, Yash Sinha, Mahima Guwalani
- Publisher: Imperial Publication
- Release Date: 2024
This chapter explores how artificial intelligence (AI) is reshaping talent management strategies, offering new tools and methodologies to improve recruitment, training, and employee engagement.
11. Designing for Customer Experience: The Case of Consumer Durable Products
- Book Title: Role of Product and Brand Attributes on Customer Satisfaction
- Author: Dr. N Barnabas
- Publisher: Imperial Publication
- Release Date: 2024
Dr. Barnabas chapter focuses on how consumer durable products can be designed with the customer experience in mind. It explores the role of product attributes in influencing customer satisfaction.
