As the name itself evinces, MarGene- Marketing in our genes, is the student club of NMIMS Bangalore. It's the epitome of innovative improvisation. From solving corporate case studies to real-life marketing knockouts, from unleashing the creative territories of advertisement to enriching discussions with top corporates, this club's various inter and intra college events give the novice marketer a chance to develop his skills and test the waters before entering the corporate world.
MarGene strives to experience the various marketing concepts taught in the classroom through interaction with eminent industry experts, peer learning, and events. Our events focus on the main issues that all businesses face today and encourage participants to come up with solutions, benefiting the corporate community. The MarGene Mantra is to create something that 100 people love, not something that a million people like.
Events:
The club conducts events that test the marketing aptitude of the participants while encouraging them to think on-their-feet as well as out-of-the-box.
Markopolis:
The International Case Study Competition is the flagship event of MarGene. It is a unique platform to test one’s marketing skills, where participants get to work on a live case study. Since its inception in 2013, it has grown manifold and has been supported and appreciated by top companies like Singapore Airlines, Dollar, Prestige, Airtel, Uber, Zo Rooms, Raymond’s, Coca-Cola, Protein X, Volkswagen & CNBC. Conducted in 3 phases, the first round of this international-level event is an online quiz, followed by presenting an abstract of a case study. The shortlisted teams are invited to present their solutions and ideas to the esteemed jury for the final round.
We have had participation from hundreds of colleges and universities, inclusive of top-tier B-Schools from all over the country and internationally, including the University of Liverpool. In the previous edition of Markopolis, XIMB, Masters’ Union and IIM Lucknow emerged as the winners of this coveted title.
Mar’Chaos:
Mar’Chaos is the official pre-event to Markopolis and an exciting intra-college marketing carnival hosted by MarGene. Designed to build momentum for the flagship competition, Mar’Chaos brings together students for a high-energy experience filled with creativity, strategy, and competitive spirit. It serves as a platform for participants to showcase their marketing acumen through engaging challenges and interactive rounds.
The previous edition featured unique concepts such as Brand Crisis, AdWired and Marketing City, where participants were tested on their presence of mind, marketing instincts, problem-solving abilities, communication skills, and PR handling capabilities. The event witnessed enthusiastic participation from students across the college, making it a vibrant celebration of ideas and innovation.
Adding to the excitement, winners and participants were rewarded with exclusive prizes including Plum hampers, EazyDiner coupons, and many more exciting goodies. Mar’Chaos continues to be a dynamic and much-awaited event that perfectly sets the stage for Markopolis.
Adventure:
Adventure was an exciting and engaging event conducted by MarGene during N’fluence ’25, designed to combine fun, creativity, and teamwork in a unique format. The event featured an interactive Human Ludo setup, where teams competed through strategy, coordination, and quick thinking.
In each round, one member from every team became the playing piece on the life-sized board and had to complete fun and entertaining tasks to move ahead. Interestingly, the longer the participant took to complete the challenge, the more time their team received to create and shoot a reel simultaneously, adding a creative twist to the competition.
The event tested participants on teamwork, spontaneity, content creation skills, and presence of mind, while ensuring an atmosphere full of energy and excitement. Adding to the experience, Too Yumm! partnered with us as the sponsor for the event, making Adventure one of the most memorable highlights of N’fluence ’25.
Workshop:
MarGene always prides itself on being ahead of the curve and with that in mind MarGene organises workshops which helps in gaining insights and forms integral part of MBA journey.
Last time MarGene conducted a sales workshop which provided important insights on the nitty-gritty of sales and approach where the students were given an opportunity to get a hands-on experience, showcase and learn the skill of selling a product.
Panel Discussion:
The panel discussion served as a platform for experts in the field of marketing to share their insights, experiences, and valuable knowledge about navigating the rapidly evolving landscape of digital marketing. The theme of the discussion was "Marketing in the digital age". The dynamic discussion delved into marketing as it was yesterday, is today and would be tomorrow.
Our esteemed panellists, Mr. Arjun Majumdar, Mr. Punith Kumar U, and Mr. Praveen Daga enlightened the audience with their profound knowledge, insightful perspectives, and expertise in their respective fields which were truly inspirational.
Contact Details:
Email id:margene@nmims.in
Dristaanto Mitra : President — DRISTAANTO.MITRA858@nmims.in, +91-7003214490
Kirandeep Saluja : Vice President — KIRANDEEP.SALUJA206@nmims.in, +91-8127626411
Khushi Lokeshkumar : General Secretary — KHUSHI.LOKESHKUMAR071@nmims.in, +91-9321538963
Aarchi Doda : Treasurer — AARCHI.DODA280@nmims.in, +91-986159830
